Friday, February 12, 2010

AminoSweet®: The World's Best Aspartame (??)

Aspartame, a well-known trigger of neurological symptoms, is being rebranded by the world's leading manufacturer as a natural sweetener, made from two amino acids that taste exactly like sugar. I'm not making this up.

Ajinomoto Group has created a quick dissolving formulation of aspartame and is marketing it in Europe under the name AminoSweet. AminoSweet will target processed food producers according to the FAQ document below.

As of today, the U. S. Food and Drug Administration website search engine doesn't locate any documents with the name AminoSweet. I have no idea if sodas and yogurts will suddenly show up on store shelves in the U. S. with an ingredient named AminoSweet. If you see it, it's aspartame and the label might not have any other wording to clue you in.

When aspartame was introduce as NutraSweet 25 years ago, it took me about 2 days to discover that NutraSweet triggered Migraine attacks in me.

I am of the firm opinion that aspartame will become the "tobacco" of the 21st century. Apparently the chain of stores ASDA in Europe are of the opinion that advertising their store brand as having "no hidden nasties" such as aspartame was good enough for a judge to agree to allow the stores to continue using the label wording to the dismay of Ajinomoto Group who plans to appeal the decision.

Please, read the articles. If aspartame is a trigger for you, be on the label lookout for AminoSweet(r), The World's Best Aspartame.



Technical Information - AminoSweet
Technical_information_booklet.pdf (application/pdf Object)
Source: aji-aspartame.eu

 
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Ajinomoto brands aspartame "AminoSweet"
FoodBev.com | Ajinomoto brands aspartame ���AminoSweet���
Source: foodbev.com

 
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Anjinomoto defends reputation of aspartame
FoodBev.com | Ajinomoto defends reputation of aspartame
Source: foodbev.com

 
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Asda wins aspartame battle with Ajinomoto
FoodBev.com | Asda wins aspartame battle with Ajinomoto
Source: foodbev.com

 
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